A team of researchers from German, Finnish, and Canadian Universities, led by Dr. Jeanine Kirchner-Krath, recently published the interesting article Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design.
They analyzed and…
Last week was Gamification Europe 2020, an amazing forum to exchange experiences and learn from what everyone is doing in the gamification world. On the first day of the conference, I gave a talk about Personalized Gameful Design. If you missed it, you can check…
In this interview Pete Jenkins asked Gustavo about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of…
At the HCI Games Group, we have been working for the past few years on two related projects: the validation of the Gamification User Types Hexad and the study of player typologies, which recently led to the creation of our Five-factor Player Traits model. Therefore,…