SDT, Gameful Bits

The Effects of Personalized Gamification on Task Performance

In the latest article I published at Frontiers in Computer Science, titled Validation of User Preferences and Effects of Personalized Gamification on Task Performance, I studied how users would react to being able to customize their gameful experience. Additionally, the study also showed that task…

Design Gamification HCI Research User ExperienceDecember 15, 20191Comment

Personalized Gameful Design – Part 2

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part. The method to design personalized gameful applications that I proposed as part of my thesis has…

Design Gamification HCI Research User ExperienceDecember 5, 20192Comments

Personalized Gameful Design – Part 1

I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. :)…

Gamification Health ResearchAugust 28, 20170Comments

Adaptive goals outperform static goals for increasing physical activity

Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers' intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging…

Gamification Health ResearchAugust 18, 20171Comment

The motivational impact of gameful fitness trackers

Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don't have many controlled studies presenting evidence of this phenomenon and explaining why it…

Gamification HCI Research User ExperienceMay 4, 20171Comment

Gameful Design Heuristics

Although many gameful design methods have emerged recently, designers still lack standard evaluation methods for evaluating gameful design. For other established areas of UX, heuristic evaluation methods are commonly used. In usability engineering, heuristics are general principles or broad usability guidelines that have been used…

Games Gamification HCI ResearchSeptember 30, 20160Comments

Understanding How the Context Supports Autonomy

Self-determination theory posits autonomy as a basic need that fuels intrinsic motivation. Thus, we consider it an important characteristic of intrinsically enjoyable tasks, including games. We often say that game playing is a voluntary activity. However, when we think about serious games or gamification, there…

Gamification HCI ResearchSeptember 14, 20164Comments

The Gamification User Types Hexad Scale

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design…

Design GamificationJuly 14, 20160Comments

Gamification: An Introduction slide deck

An introduction to gamification with examples of applications, platforms, and methods. I put these slides together for a lecture I've given at the University of Waterloo, July 2016.

Gamification HCIApril 26, 20161Comment

An Introduction to Gamification in Human-Computer Interaction

Originally published on the ACM XRDS blog. User experience (UX) is a field within Human-Computer Interaction (HCI) that studies the whole experience of a user with a product, system, or service. UX focuses on issues such as usability, ergonomics, cognitive load, and affective…

M	T	W	T	F	S	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30