Several research studies have been showing that personalized gameful solutions can lead to higher engagement and performance. However, personalized gameful design faces two challenges: deciding how to select game elements and activities that are appealing to different users, and deciding how to adapt the experience…
Last week was Gamification Europe 2020, an amazing forum to exchange experiences and learn from what everyone is doing in the gamification world. On the first day of the conference, I gave a talk about Personalized Gameful Design. If you missed it, you can check…
In the latest article I published at Frontiers in Computer Science, titled Validation of User Preferences and Effects of Personalized Gamification on Task Performance, I studied how users would react to being able to customize their gameful experience. Additionally, the study also showed that task…
In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part.
The method to design personalized gameful applications that I proposed as part of my thesis has…
I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. :)…
Gameful design, the process of creating a system with affordances for gameful experiences, can be used to increase user engagement and enjoyment of digital interactive systems. It can also be used to create applications for behaviour change in areas such as health, wellness, education,…
See also: Part 1 and Part 2
In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user…
See also: Part 1
In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences:
Groups of gameful design elements by user preferences.
Now, let’s dive into more detail and look at the complete list…
At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…
Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers' intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging…