Hexad, Gameful Bits

The Theoretical Basis of User Types: My review of the article recently published in IJHCS

A team of researchers from German, Finnish, and Canadian Universities, led by Dr. Jeanine Kirchner-Krath, recently published the interesting article Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design. They analyzed and…

PortuguêsAugust 12, 20210Comments

Hexad: Um Framework de Tipos de Jogadores para o Design de Gamificação

Nota: Esta é uma tradução do artigo original Hexad: A Player Type Framework for Gamification Design, escrito por Andrzej Marczewski. Traduzido por Gustavo F. Tondello em julho de 2021. Outra metáfora do design de jogos muito mal entendida, mas super-utilizada em gamificação é o modelo…

Gamification HCI Research User ExperienceOctober 20, 20200Comments

The Effects of Personalized Gamification on Task Performance

In the latest article I published at Frontiers in Computer Science, titled Validation of User Preferences and Effects of Personalized Gamification on Task Performance, I studied how users would react to being able to customize their gameful experience. Additionally, the study also showed that task…

Games Gamification HCI User ExperienceNovember 26, 20190Comments

Gamification User Types or Player Traits: When should I use each one of them?

At the HCI Games Group, we have been working for the past few years on two related projects: the validation of the Gamification User Types Hexad and the study of player typologies, which recently led to the creation of our Five-factor Player Traits model. Therefore,…

Design Gamification HCI Research User ExperienceFebruary 1, 20182Comments

Elements of Gameful Design Classified by User Preferences — part 3

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user…

Design Gamification HCI Research User ExperienceNovember 13, 20171Comment

Elements of Gameful Design Classified by User Preferences — part 2

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Groups of gameful design elements by user preferences. Now, let’s dive into more detail and look at the complete list…

Design Gamification HCI Research User ExperienceOctober 30, 20172Comments

Elements of Gameful Design Classified by User Preferences

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…

Design GamificationJanuary 26, 20176Comments

Gamification vs Gameful Design: why does it matter?

There have been so many discussions about the terms gamification and gameful design that I was avoiding posting about them until now. But now I felt like giving my contribution and trying to help differentiate both terms and discuss why the difference matters. Despite everything that…

Gamification HCI ResearchSeptember 14, 20164Comments

The Gamification User Types Hexad Scale

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design…