At the HCI Games Group, we have been working for the past few years on two related projects: the validation of the Gamification User Types Hexad and the study of player typologies, which recently led to the creation of our Five-factor Player Traits model. Therefore,…
Gustavo Tondello is the co-founder and gamification specialist of MotiviUX, research leader at GamFed (the International Gamification Confederation), and a Ph.D. candidate and sessional lecturer at the University of Waterloo, Canada. With more than 10 years of experience in software engineering and business analysis,…