All Posts - Gameful Bits

Personalized Gameful Design – Part 2

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part. The method to design personalized gameful applications that I proposed as part of my thesis has…

Design Gamification HCI Research User ExperienceDecember 5, 20192Comments

Personalized Gameful Design – Part 1

I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. :)…

Games Gamification HCI User ExperienceNovember 26, 20190Comments

Gamification User Types or Player Traits: When should I use each one of them?

At the HCI Games Group, we have been working for the past few years on two related projects: the validation of the Gamification User Types Hexad and the study of player typologies, which recently led to the creation of our Five-factor Player Traits model. Therefore,…

Gamification ResearchJune 1, 20190Comments

Interview for GamFed

I was recently featured on an interview for GamFed, the International Gamification Confederation, where I spoke about my research into personalised gameful design, the state of gamification research in general, what we can look forward to, and the role GamFed can play in furthering gamification.…

Games Gamification NewsMay 7, 20180Comments

Gamification Insights from Professional Development Event in Toronto

Last week, Ryerson University's Chang School of Continuing Education organized a one-day professional development and networking event in Toronto, Canada. The event focused on serious games and gamification for three specific application areas: higher education, healthcare, and corporate. Several dozens of attendees spent the day…

Gamification HCI Research User ExperienceFebruary 28, 20180Comments

Understanding Gamification Through Goal-Setting Theory

Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would…

Gamification NewsFebruary 5, 20180Comments

Octalysis Prime: a gameful journey to learn gamification

Octalysis Prime, the "gamified mentorship journey with Yu-kai Chou", was officially launched this February 1st, 2018. Octalysis Prime is a comprehensive platform aimed at teaching gamification and related concepts and practices. It is structured in the format of a real-life RPG (role-playing game), in which…

Design Gamification HCI Research User ExperienceFebruary 1, 20182Comments

Elements of Gameful Design Classified by User Preferences — part 3

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user…

Design Gamification HCI Research User ExperienceNovember 13, 20171Comment

Elements of Gameful Design Classified by User Preferences — part 2

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Groups of gameful design elements by user preferences. Now, let’s dive into more detail and look at the complete list…

Design Gamification HCI Research User ExperienceOctober 30, 20172Comments

Elements of Gameful Design Classified by User Preferences

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…

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