Gameful Bits is helping students and young professionals create a balanced lifestyle focusing on personal growth, continuous learning, and self-care. Our digital tools, resources, and learning materials use gameful design to help you organize your life, boost your learning capacity, and develop essential skills for a balanced and thriving life in a fun, positive, and engaging way.

Gameful Bits is brought to you by Dr. Gustavo F. Tondello, a Software Engineer at Google and a Co-Founder, Gamification Consultant and Specialist at MotiviUX.

At Google, Gustavo is the lead engineer for developing top Google Chat integrations with third-party services. Before, he led projects for the Google Chat Platform developer experience, encouraging developers to build Chat apps by providing the appropriate documentation, tooling, and code samples that address their needs across all four stages of their development journey: planning, building, testing, and deploying.

Before joining Google in 2022, Gustavo had 20 years of experience as a Software Engineer in companies such as OpenText (Canada) and Eletrobras Eletrosul (Brazil).

Between 2015 and 2019, he was an Instructor, Instructional Support Coordinator, and Ph.D. student at the Cheriton School of Computer Science, University of Waterloo, Canada. His Ph.D. in Computer Science was in Human-Computer Interaction under the supervision of Dr. Lennart Nacke and Dr. Daniel Vogel. His research focused on the design of gameful applications. His main interests include gamification and games for health and learning.

Gustavo is also a researcher of Logosophy, affiliated with the Logosophical Foundation of Canada and the USA.

You can see what Gustavo is currently doing on the Now page.